What is the hashtag? (#) The hashtag is a tool used on twitter and instagram that allows people a way to search for common topics. Facebook acquired instagram in 2012, so they are familiar with the hashtag.
I believe more people will start to use Facebook on their mobile devices since the inclusion of the hashtag. Adding hashtags on Facebook will also enable the expansion of the company’s Graph Search functions.
I love hashtags and how one event or mention can go viral just by using this feature. I would love to know your thoughts on Facebook’s usage of the hashtag. Do you think this will add or take away from Facebook’s current activity?